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Thursday, December 9, 2010

Search Engine Optimization - Amp Up Your Music Marketing!

Wuz good Hip Hop Nation! Today's topic is all about Search Engine Optimization (SEO). Because whether you're a music producer, rapper, or pop artist, if you're using the internet to market your music then the better you understand SEO the more you can get your music heard, which means a better chance of getting discovered, and more unit sales.
SEO is the process of improving the visibility of a website. It utilizes both on-site and off-site strategies to improve how the website ranks in search engines like Google. By high rank I mean on the first or second page, or at the top of the page verses the bottom. The higher a website ranks in the search results the more visitors it will receive. More Visitors = More Listeners!

SEO can be very technical, and there are many companies out there that provide SEO services, but if you're a D-I-Yer (do it yourselfer) trying to get your music out there on a tight budget, there are some things that you can do without being an HTML expert.
  1. Provide quality content that is up to date and relevant to what your audience is looking for.
  2. Make sure that your content includes frequently searched keyword phrases. For example, if your site deals with Hip Hop related topics then you want to make sure your using phrases like hip hop songs, mixtapes, underground hip hop, and hip hop videos in your content. 
  3. Building up the number of back-links or inbound-links that point to your site.
  4. Cross-linking between different sites that you have or with the sites of friends.
Doing all of this doesn't guarantee your site will end up on the first page of Google, but its a big step in the right direction, and if you stay consistent you will improve your  ranking over time. As Always,

Stay Hip Hop, Peace!

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