So what is marketing? Marketing is the process by which companies or individuals create customer interest in their goods or services, and how they sell those goods and services.
How does this apply to your music? If no one is interested in your music you can't sell it, and you can't create interest without exposure. This is true whether you’re a DIY (do-it-yourself) kind of person, or if you’re trying to get signed by a major label. But how do you get exposure? Of course there are all the traditional ways. Doing shows, shopping for radio spins, selling CD’s out of your car etc... All of these ways can and do work and should be used, but in today’s music industry, if your not taking advantage of the Internet you're not even in the game.
So how do you use the Internet to get exposure? Set up a MySpace page or a website, upload some music and wait for the world to find you. That’s exactly what most people do, and it doesn't work! There are just too many websites and MySpace pages out there. You might as well be on a raft in the middle of the ocean, hundreds of miles from land in the dark of night with no signal flares. Because getting discovered on the Internet will take a little more than that. Unless you get lucky, Soulja Boy! But if you want to take control over your destiny here are a few things you should know about.
1. Attraction Marketing (Benefits vs. Features)
2. SEO (Search Engine Optimization)
3. Keyword Research
4. Building Backlinks
5. Understanding Your Target Market
6. How To Use Forums
Over the coming weeks I’ll be discussing these and other marketing topics in more detail, and if you find this stuff beneficial or you want to add something, or you have a topic you’d like to discuss leave a comment or two. I’d like to know what you think. Even if you think the blog sucks and I don’t know what the hell I’m talking about, I want to know that to. Just make sure you tell me why. Until then,
Stay Hip Hop! Peace.
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